Learn how to create a Google Ads Manager Account (MCC), set up campaigns, and manage multiple accounts with a single Google Ad Manager login.
🖋 By Meenakshi – AZAD Architects, Barnala
Manager Accounts (MCC):
Creating a Google Ads Manager Account in 2025
Managing multiple Google Ads accounts can become overwhelming — especially for agencies, marketers, or businesses handling several clients. That is where Google Ads Manager Accounts (MCC) come in. A Manager Account lets you control multiple Google Ads accounts from one login, making campaign management faster and more efficient. In this guide, you will learn how to create a Google Ads Manager Account, log in, set up campaigns, and streamline ad performance across accounts — all from a single dashboard.
What Is a Google Ads Manager Account (MCC)?
A Google Ads Manager Account, also known as MCC (My Client Center), is a powerful tool provided by Google that allows users to manage multiple Google Ads accounts from a single dashboard. Whether you are a digital marketing agency, a freelancer managing various clients, or a business with several departments or brands, a Manager Account gives you centralized access to view and control all associated ad accounts in one place.
What is MCC (My Client Center)?
MCC stands for My Client Center, a term originally used by Google to describe a higher-level account that can “link” multiple Google Ads accounts underneath it. Rather than logging in and out of each individual Google Ads account, MCC users can navigate between accounts easily, monitor performance, and manage users and campaigns from one login interface.
Although the term "MCC" is still widely used in the marketing industry, Google officially refers to it now as a Manager Account.
Benefits of Using a Google Ads Manager Account
Using a Google Ads Manager Account provides several strategic advantages, especially for advertisers, consultants, and agencies managing multiple campaigns or clients:
1. Centralized Account Management
• Access and manage all linked Google Ads accounts from a single login.
• Easily switch between accounts without needing separate credentials.
2. Simplified Reporting and Performance Monitoring
• View metrics across multiple accounts in one dashboard.
• Generate combined or segmented performance reports.
• Monitor campaign health, budget spend, impressions, clicks, and conversions without jumping between accounts.
3. Streamlined Campaign Creation and Optimization
• Launch new campaigns across multiple accounts faster.
• Duplicate or tailor campaigns for different clients or brands.
• Apply consistent best practices and optimization tactics.
4. Multi-User Access and Permissions
• Add users to your Manager Account with different permission levels (Admin, Standard, Read-only).
• Maintain security and control over who can access or modify specific accounts.
5. Efficient Billing and Budget Management
• Consolidated billing makes it easier to track advertising expenses across clients.
• You can choose monthly invoicing or individual account billing based on preferences.
6. Scalability for Growing Agencies or Businesses
• As your client list grows or your company expands its product lines, MCC allows unlimited account linking.
• No need to create separate logins or track campaigns manually for each new brand.
Who Should Use a Google Ads Manager Account?
A Google Ads Manager Account is best suited for:
• Advertising and marketing agencies managing multiple clients.
• Freelance digital marketers with various projects or accounts.
• Large businesses with multiple departments or product categories needing separate ad accounts.
• Affiliate marketers managing different ad accounts per campaign or platform.
In short, a Google Ads Manager Account (MCC) is the foundation for anyone who wants to efficiently manage, scale, and optimize Google Ads campaigns across multiple accounts — with ease, visibility, and control from a single, powerful dashboard.
How to Create a Google Ads Manager Account
Setting up a Google Ads Manager Account (MCC) is a straightforward process and can be completed in just a few minutes. Once created, it allows you to oversee multiple ad accounts—either your own or those of your clients—from one centralized dashboard.
Whether you are managing five campaigns or fifty, having a Manager Account simplifies operations, reporting, and collaboration.
Step-by-Step Guide to Create a Google Ads Manager Account
Follow these steps to create your MCC (Manager Account):
Step 1: Go to the Google Ads Manager Signup Page
• Visit the official URL: https://ads.google.com/home/tools/manager-accounts/
• Click on the "Create a manager account" button.
Step 2: Sign in with a Google Account
• Use an existing Google account that is not already linked to a Google Ads account, or create a new one specifically for managing ads.
• This will become your Manager Account login.
Step 3: Enter Basic Business Information
• Account name: Choose a name that clearly reflects your agency or business. This will be visible to users you invite.
• Primary use: Select whether you are managing your own accounts or other people's accounts (for agencies or consultants).
• Billing country, time zone, and currency: Choose the right details based on your location (e.g., India). These settings cannot be changed later.
Step 4: Submit and Confirm
• Review your details and click “Submit” to create your Google Ads Manager Account.
• You will be taken to the MCC dashboard immediately after setup.
How to Link Existing Google Ads Accounts to Your Manager Account
After setting up your MCC, you can start adding existing Google Ads accounts under your management:
Option 1: Request Access to Existing Accounts
1. In the MCC dashboard, click on "Accounts" > "Performance" > "Add" > "Link existing account."
2. Enter the 10-digit Google Ads customer ID of the account you wish to manage.
3. Send the invitation.
4. The invited account's administrator must approve the request.
5. Once accepted, the account will appear in your MCC.
Option 2: Create a New Google Ads Account Under Your MCC
1. In your Manager Account, go to "Accounts" > "Performance" > "Add" > "Create new account."
2. Enter the required details (account name, time zone, currency).
3. A new child account will be created instantly under your MCC.
Tips for Managing Linked Accounts
• You can link hundreds of individual Google Ads accounts under one Manager Account.
• Use labels and account groups to stay organized as your client or campaign count grows.
• Set up account-level permissions to allow clients or teammates controlled access.
By creating a Google Ads Manager Account, you unlock the flexibility to run campaigns at scale, optimize performance more efficiently, and manage every account with unmatched visibility and control — all from a single login.
Google Ad Manager Account Login and Access
Once your Google Ads Manager Account (MCC) is set up, managing login security and user permissions becomes essential—especially when handling multiple client accounts or collaborating with team members. Secure access ensures your campaigns remain protected and your workflow remains efficient.
How to Securely Log In to Your Manager Account
Logging into your MCC account is quick and straightforward, but doing it securely is key to protecting your advertising data.
✅ Step-by-Step Login Process:
1. Go to https://ads.google.com.
2. Click on “Sign in” in the upper right corner.
3. Enter your Google email ID and password used during MCC setup.
4. Once logged in, you will see the Manager Account dashboard listing all linked client or sub-accounts.
🔐 Security Tips:
• Enable 2-Step Verification: Add an extra layer of protection by requiring a code sent to your mobile phone at each login.
• Avoid Public Wi-Fi for Accessing Ads Manager: Always log in from secure networks.
• Log Out from Shared Devices: If using a team or shared system, log out after each session.
• Regularly Update Passwords: Choose strong, unique passwords and change them every few months.
Best Practices for Managing Multiple Users and Permissions
Managing users within your Google Ads Manager Account helps maintain control, efficiency, and security—especially when collaborating with clients or team members.
👥 How to Add Users to Your MCC:
1. In your Manager Account dashboard, click the Tools icon (🔧) > under “Setup,” select Access and Security.
2. Click ‘+’ to invite a new user.
3. Enter the user’s email address.
4. Choose an appropriate access level:
- Admin: Full access to everything including adding/removing users.
- Standard: Can manage campaigns and settings but not user access.
- Read-only: Can view performance and settings but cannot make changes.
5. Click Send Invitation — the user must accept via their email.
🛡️ User Management Tips:
• Limit Admin Access: Only trusted team leads or account owners should have full admin rights.
• Remove Inactive Users: Revoke access for team members or clients no longer involved.
• Use Naming Conventions: When managing many users, label roles or accounts clearly to avoid confusion.
• Audit Permissions Regularly: Review who has access and adjust roles as team structures evolve.
By following these login and access management practices, you ensure your Google Ads Manager Account (MCC) stays secure and functional—making multi-account handling smooth, organized, and safe.
Setting Up Your First Google Ad Manager Campaign
Once your Google Ads Manager Account (MCC) is active and connected to one or more client or sub-accounts, you can begin creating and managing campaigns directly through the interface. Whether you are running ads for one business or several, MCC makes it easy to centralize your workflow while keeping individual campaign goals distinct.
Creating Campaigns Through the MCC Interface
Although MCC itself does not directly run ads, it allows you to access all linked ad accounts where campaigns are managed. Here is how to get started:
🛠️ Steps to Create a New Campaign via MCC:
1. Log in to your Google Ads Manager Account at ads.google.com.
2. From your MCC dashboard, click on the specific client or sub-account where you want to create a campaign.
3. Once inside that account, click on the “Campaigns” tab in the left-hand menu.
4. Click the “+” button > Select New Campaign.
5. Choose your campaign goal:
- Sales
- Leads
- Website traffic
- Brand awareness and reach
- App promotion
6. Select your campaign type:
- Search
- Display
- Video (YouTube)
- Shopping
- Performance Max
7. Continue setting up your campaign with:
- Budget and bidding strategy
- Audience targeting
- Ad scheduling
- Extensions (sitelinks, callouts, etc.)
8. Finalize your ad creative (text, image, or video) and click Publish.
Managing Budgets, Targeting, and Tracking Performance
Setting a solid foundation for your campaigns involves more than just launching them. You must manage spend, monitor engagement, and optimize as data flows in.
💰 Managing Budgets and Bidding
• Set Daily or Monthly Budgets: Choose an amount that aligns with your client’s goals and limits.
• Choose the Right Bidding Strategy: Use automated options like Maximize Conversions or Manual CPC if you prefer more control.
🎯 Targeting Options
• Geographic Targeting: Focus your ads on specific countries, cities, or regions. Ideal for businesses targeting users in India or global markets.
• Demographics & Interests: Refine your audience by age, gender, household income, and online behavior.
• Device Targeting: Choose whether to show ads on desktops, tablets, or mobile devices.
📊 Tracking and Analyzing Performance
• Set up conversion tracking to measure key actions like form fills, purchases, or sign-ups.
• Use Google Analytics integration to gain deeper insight into user behavior.
• Monitor campaign metrics such as:
- Impressions
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Return on Ad Spend (ROAS)
📌 Pro Tip:
Use A/B testing (split testing) to try different ad creatives or targeting settings and compare performance. This helps refine your strategy for maximum ROI.
With these tools and strategies, your first campaign via your Google Ads Manager Account (MCC) can be smartly targeted, well-managed, and performance-driven from day one.
Tips to Effectively Use Google Ad Manager (MCC)
Managing multiple Google Ads accounts through a Manager Account (MCC) offers great efficiency and control—but only if it is used correctly. Whether you are a freelancer, agency, or large business, optimizing your use of the MCC interface can save time, reduce errors, and boost campaign performance.
Below are essential tips to help you get the most out of your MCC:
🗂️ Organizing Client Accounts
Keeping your account structure clean and clearly labeled is the foundation of smooth operations—especially as the number of accounts grows.
• Use Naming Conventions: Label accounts using consistent, recognizable patterns (e.g., “ClientName – India – eCommerce”).
• Create Account Groups: Segment accounts by service type, location, or account manager to stay organized.
• Use Labels Within Campaigns: In each individual account, apply campaign labels to categorize by goals, funnel stages, or promotions.
• Keep Admin Access Limited: Only essential team members should have full permissions. Set up user roles accordingly.
📊 Running Reports Across Accounts
One of the biggest advantages of MCC is the ability to generate performance reports across multiple accounts at once.
• Use the Manager Dashboard: View high-level metrics (impressions, clicks, conversions, cost) across all linked accounts.
• Create Custom Reports: Filter by account, date range, campaign type, and more to analyze performance side-by-side.
• Schedule Automatic Reports: Set up weekly or monthly reports to be delivered via email for client updates or internal reviews.
• Monitor Trends at Scale: Detect underperforming accounts, seasonal shifts, or top-converting campaigns across your entire portfolio.
⚠️ Common Mistakes to Avoid
Avoid these frequent pitfalls that can lead to inefficiencies or campaign setbacks:
• Linking Personal and Client Accounts Together: Always use separate, professional accounts for MCC to maintain boundaries.
• Neglecting Access Controls: Failing to set proper user roles can risk unauthorized changes or security breaches.
• Overlooking Tracking Setup: Make sure conversion tracking is implemented properly in each account; MCC does not track automatically.
• Ignoring Budget Oversight: It is easy to lose track of spend when managing multiple accounts—set alerts or limits where necessary.
• Not Using Shared Libraries: Features like shared audiences and negative keyword lists can save time across accounts but are often underused.
By applying these best practices, your Google Ads Manager Account (MCC) will become a highly efficient, scalable command center for managing and optimizing campaigns across multiple clients or business units.
📌 Thank you!
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