Get clear answers to the most asked questions about Google Ads account setup, management, and troubleshooting.
By Meenakshi – AZAD Architects, Barnala
Google Ads Account Setup- Most asked Questions and Answers
1. What is Google Ads?
Google Ads is an online advertising platform by Google where businesses pay to show their ads on Google Search, YouTube, and across millions of websites in the Google Display Network.
2. Is Google Ads free to use?
Creating an account is free, but running ads is paid. You set your own budget and are charged only when someone clicks your ad (Pay Per Click model).
3. How do I create a Google Ads account?
1. Visit https://ads.google.com
2. Click on “Start now”
3. Sign in with your Google account
4. Choose your campaign goal (e.g., website traffic, calls, sales)
5. Create your ad and set your budget and targeting
6. Enter billing info and launch your campaign
4. What do I need to set up a Google Ads account?
A Google account
A business goal (e.g., website visits, leads, phone calls)
Your website URL
A payment method (credit/debit card, bank account)
Knowledge of your target audience
5. What is the difference between Google Ads and Google AdSense?
Google Ads = You pay Google to advertise your product
Google AdSense = You earn money by displaying Google ads on your website
6. How much does it cost to run a Google Ads campaign?
There is no minimum budget. You can spend as little as ₹100 or $1 per day. The cost depends on:
Your keywords
Industry competitiveness
Your bidding strategy
7. What types of campaigns can I run in Google Ads?
Search Ads (on Google Search results)
Display Ads (image ads across websites)
YouTube Video Ads
Shopping Ads (for e-commerce)
App Promotion Ads
Local Campaigns (to drive foot traffic)
8. What are keywords in Google Ads?
Keywords are the words or phrases that you target so that your ads appear when people search for them on Google.
9. What is a Google Ads bidding strategy?
It is how you tell Google how much you're willing to pay for a click, impression, or conversion. Common strategies include:
Manual CPC (you control the bid)
Maximize Clicks
Target CPA (cost per acquisition)
Maximize Conversions
10. How can I target the right audience in Google Ads?
You can target based on:
Location
Language
Device type
Interests and demographics
Keywords and topics
11. Do I need a website to run Google Ads?
Yes, for most campaign types. However, Google also offers “Smart campaigns” that can help promote your Google Business Profile without needing a full website.
12. How do I track the performance of my ads?
Use:
Google Ads dashboard
Google Analytics
Conversion tracking (to see if users took actions like purchases or sign-ups)
13. Can I pause or stop my ads anytime?
Yes. You can pause or stop your campaigns, ads, or ad groups at any time without penalty.
14. Why was my ad not approved by Google?
Google has strict policies. Common reasons:
Misleading or false claims
Inappropriate content
Violation of ad format guidelines
Use of trademarks or copyrighted content without permission
15. What is Google Ads Quality Score?
It is a score from 1 to 10 based on:
Ad relevance
Expected CTR (Click Through Rate)
Landing page experience
A high score helps reduce your ad cost and improves ranking.
Thank you!
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Meenakshi (Azad Architects, Barnala)