Learn how to create a Google Ads account step by step, including manager setup and options without launching a campaign.
🖋 By Meenakshi – AZAD Architects, Barnala
Creating a Google Ads Account: A Step-by-Step Guide
To create a Google Ads account, start by visiting the official Google Ads website and clicking on the “Start Now” button. If you are new to the platform, you will need to create a new Google Ads account using your existing Google credentials.
For users managing multiple businesses or clients, it is better to create a Google Ads Manager account, also known as a Google Ad Manager account, which allows centralized management of various ad accounts.
Once you are ready, proceed with the Google Ads Manager account sign up process to link multiple clients or business accounts under one dashboard.
If you are not ready to launch a campaign immediately, it is possible to create a Google Ads account without campaign setup. Simply choose the “Switch to Expert Mode” option during registration and select “Create an account without a campaign.”
This is ideal for businesses that need time to strategize before going live. Note that a Google Ads account is different from a Google AdSense account, which is for earning revenue by displaying ads on your own website.
Whether you are looking to create Google Ads account without campaign or set up a Google Ads Manager account, this guide ensures a smooth onboarding experience tailored to your goals.
Step 1: Access Google Ads
- Go to ads.google.com
- Click "Start now" or "Sign in"
- Use existing Google account or create new one
- 90% of internet users have a Google account
Step 2: Set Up Your First Campaign (Optional)
- Smart Mode vs. Expert Mode: Choose Expert Mode for full control
- Smart Mode: Automated, AI-driven, limited control (used by 40% new advertisers)
- Expert Mode: Manual settings, advanced features, granular control
- Select campaign objective: Sales, leads, website traffic, etc.
Step 3: Account Details
- Business Name: This is for internal use only.
- Select the country: Impacts currency & billing options.
- Time zone: Set correctly to ensure accurate reporting.
- Currency: Choose carefully; can not be changed later. USD is the most common.
Step 4: Billing Information
Choose individual or business account type.
- Provide business name, address, and contact details.
- Select payment method: Credit card, debit card, or bank account.
- Automatic vs. Manual payments: Automatic charges after threshold; manual pay upfront.
- Enter promotional code: Apply available credits. New users often get $50-$100 in credits.
Step 5: Review and Submit
- Double-check all entered information.
- Accept Google Ads Terms and Conditions.
- Click "Submit" to create the account.
- Account approval typically takes 24-48 hours.
Step 6: Initial Account Settings
- Set up conversion tracking: Essential for measuring ROI.
- Link Google Analytics: Get deeper insights into user behavior.
- Enable two-factor authentication: Increase account security.
Optimizing Your First Campaigns
- Use keyword research tools (e.g., Google Keyword Planner)
- Start with a focused geographic area
- Bid adjustments for device type, location, and time of day
- Monitor performance daily for the first week
#CreateGoogleAdsAccount #CreateAdSenseAccount #GoogleAdsManager #GoogleAdManagerAccount #AdsManagerSignUp #CreateAdsAccountWithoutCampaign
📌 Thank you for reading!
Follow Finance (Azad Architects, Barnala) for practical tips from an architect, blogger, technical expert, and financer's lens.
Finance (Azad, Architects, Barnala)
