Manage multiple Google Ads accounts from one dashboard with Google Ads Manager (MCC) — perfect for agencies, freelancers, and marketers.
🖋 By Meenakshi – AZAD Architects, Barnala
Google Ads Manager Account (MCC):
The Complete Beginner’s Guide [2025]
If you are managing multiple Google Ads accounts—whether you are a marketing agency, a freelancer, or a business running ads across different brands—Google Ads Manager (previously known as My Client Center or MCC) is the tool you need. This guide breaks down everything about MCC accounts, including their setup, benefits, key features, and expert tips for making campaign management easier and more efficient.
🧩 What Is a Google Ads Manager Account (MCC)?
A Google Ads Manager Account, formerly known as My Client Center (MCC), is a powerful tool designed to help advertisers manage multiple Google Ads accounts from a single, unified dashboard. Whether you are running campaigns for different brands, clients, or departments, an MCC lets you switch between accounts, oversee performance, and streamline billing — all without logging in and out of each one separately.
It is ideal for agencies, freelancers, large businesses, and consultants who need centralized control and visibility over multiple ad accounts. With features like shared access, account linking, and reporting tools, Google Ads MCC makes managing complex advertising operations faster and more efficient.
🔹 Google Ads MCC Meaning Explained
MCC, short for My Client Center, is now officially called the Google Ads Manager Account. It acts as a central hub where advertisers can manage multiple Google Ads accounts using a single login.
Instead of switching between different usernames and passwords, an MCC lets you view, access, and control various ad accounts—making it perfect for agencies, marketers, and businesses handling multiple clients or campaigns.
🔹 Key Benefits of Using a Google Ads MCC
Using a Google Ads Manager Account (MCC) comes with several powerful advantages, especially for those managing multiple campaigns or clients:
• Single Login for Multiple Accounts
Easily access all linked Google Ads accounts without juggling multiple credentials.
• Centralized Billing & Performance Monitoring
Track spending, conversions, and ROI across all accounts from one dashboard. Manage billing more efficiently with consolidated invoicing.
• Simplified Access for Teams & Clients
Grant different levels of access to team members, clients, or partners without compromising account security.
• Scalable Structure for Agencies & Large Businesses
Add and manage new accounts as your client base or campaign portfolio grows — all under one roof.
👤 Who Should Use a Google Ads Manager Account?
A Google Ads Manager Account (MCC) is not for everyone — it is specifically designed for those who manage multiple Google Ads accounts and need a more streamlined, scalable solution. Here is who benefits the most:
🔹 Digital Marketing Agencies
Agencies running campaigns for multiple clients can manage all their ad accounts from one place, improving efficiency and oversight.
🔹 Freelancers & Consultants
Independent marketers handling ads for several small businesses or personal brands can save time and stay organized with an MCC.
🔹 Large Businesses with Multiple Brands or Departments
Corporates running ads across various business units or regions can centralize ad operations under one roof.
🔹 E-commerce Sellers or Franchise Networks
Businesses with separate accounts for each product line, store, or franchise location can benefit from unified reporting and account control.
🔹 Ideal Users of MCC Accounts
Google Ads Manager Accounts are best suited for users who need to manage several ad accounts simultaneously. Here is who should consider using one:
• Marketing Agencies Handling Client Campaigns
Easily manage multiple clients’ ad accounts with centralized access, reporting, and billing.
• Freelancers Managing Multiple Businesses
Streamline workflows when working with various small business clients or personal projects.
• Large Companies Running Ads Across Brands or Regions
Control all ad activity across different departments, product lines, or geographic markets from a single interface.
• Teams with Multiple Account Managers
Assign access levels and collaborate efficiently without sharing individual account credentials.
🔹 When Is It Time to Switch to an MCC?
Not sure if you need a Google Ads Manager Account? Here are clear signs it is time to make the switch:
• You are Juggling More Than One Google Ads Account
Managing separate logins for each account is time-consuming and inefficient — an MCC lets you manage all accounts from one place.
• You Want Centralized Control, Reporting, and Permissions
If you are handling multiple campaigns or clients, MCC provides a unified view of performance and simplifies team collaboration.
• You Need Cleaner Account-Level Billing and Tracking
For those managing budgets across different clients or departments, MCC makes it easier to streamline invoicing and monitor spending accurately.
🔄 Google Ads Account vs. Manager Account — What is the Difference?
Understanding the difference between a standard Google Ads Account and a Google Ads Manager Account (MCC) is crucial when managing multiple campaigns or clients. Here is how they compare:
🔹 1. Purpose & Use Case
• Google Ads Account:
Used by individual businesses to run and manage their own advertising campaigns.
• Google Ads Manager Account (MCC):
Designed for advertisers or agencies managing multiple Google Ads accounts under one umbrella.
🔹 2. Account Access & Control
• Google Ads Account:
Each account is separate; users log in individually to manage it.
• MCC Account:
Provides a centralized dashboard to access, monitor, and control several accounts from a single login.
🔹 3. User Permissions
• Google Ads Account:
Permissions are granted per account, which means managing access can be time-consuming for multiple users.
• MCC Account:
Allows you to manage access levels (admin, read-only, billing, etc.) across multiple accounts more easily.
🔹 4. Billing Management
• Google Ads Account:
Each account handles its own billing independently.
• MCC Account:
Offers consolidated billing options, helping agencies or large businesses streamline invoices across clients or departments.
🔹 5. Reporting & Performance Tracking
• Google Ads Account:
Reports are limited to individual account data.
• MCC Account:
You can generate combined reports across all linked accounts, making cross-account performance comparisons much easier.
In short:
- Use a standard Google Ads account for running ads for a single business.
- Switch to an MCC when you are managing multiple clients, brands, or campaigns and need more control, flexibility, and efficiency.
🔗 How Many Accounts Can Be Linked to a Google Ads Manager?
A single Google Ads Manager Account (MCC) can link up to 85,000 individual Google Ads accounts — yes, that is not a typo! This massive capacity makes MCCs ideal for large agencies, digital marketing firms, and global brands managing thousands of campaigns simultaneously.
With this scalability, you can:
• Manage vast client portfolios easily
• Organize accounts by region, product line, or campaign type
• Monitor performance and billing all in one place
Ready to scale your ad management? Setting up an MCC is the way to go.
⚙️ How to Create and Set Up a Google Ads MCC Account
Setting up a Google Ads Manager Account (MCC) is quick and straightforward. Follow these simple steps to get started:
Step 1: Visit the Google Ads Manager Account Page
Go to https://ads.google.com/home/tools/manager-accounts/.
Step 2: Click “Create a Manager Account”
Click the button to start the registration process.
Step 3: Enter Your Business Details
Provide your account name, country, time zone, and currency. Choose these carefully as some settings can not be changed later.
Step 4: Submit and Verify
Review the information, submit your request, and complete any verification steps required.
Step 5: Start Linking or Creating Accounts
Once your MCC is active, you can link existing Google Ads accounts or create new ones under your Manager Account.
🔹 Step-by-Step Setup Guide
• Visit ads.google.com/home/tools/manager-accounts
• Click on “Create a Manager Account”
• Enter your business details, select your country, time zone, and currency, then submit
• Once set up, you are ready to start linking existing Google Ads accounts or creating new ones under your Manager Account!
🔗 Linking Google Ads Accounts to Your MCC
After setting up your Google Ads Manager Account (MCC), the next step is to link your existing Google Ads accounts or create new ones. Here is how:
1. Link Existing Accounts
• Obtain the Customer ID (a 10-digit number) of the Google Ads account you want to link.
• In your MCC dashboard, go to “Accounts” > “Performance” and select “Link existing accounts.”
• Enter the Customer ID and send a request. The owner of the linked account must approve the request to complete the connection.
2. Create New Accounts from MCC
• Inside your Manager Account dashboard, choose “Create new account.”
• Fill in the necessary details to set up a fresh Google Ads account that automatically links to your MCC.
Linking accounts to your MCC enables centralized management, reporting, and billing, making campaign oversight far more efficient.
🔹 Add Existing Accounts
To link an existing Google Ads account to your Manager Account (MCC), follow these steps:
• Obtain the client’s Customer ID (a 10-digit number found at the top right of their Google Ads dashboard).
• In your MCC dashboard, navigate to Accounts > Performance, then click “Link existing accounts.”
• Enter the Customer ID and send a request for access.
• The account owner must approve your request before the account is linked and manageable from your MCC.
🔹 Create New Accounts From MCC
Google Ads Manager Accounts (MCC) allow you to create new Google Ads accounts directly from the dashboard:
• In your MCC interface, click “Create new account.”
• Enter the new account’s business details, billing info, and campaign preferences.
• The new account is automatically linked to your MCC, giving you instant management access without separate logins.
This feature is perfect for agencies or marketers launching campaigns for new clients or brands quickly and efficiently.
🧭 Navigating the Google Ads MCC Interface
Once your Google Ads Manager Account (MCC) is set up and linked to multiple accounts, understanding the dashboard and tools is key to efficient management. Here is an overview of what you will find:
🔹 Dashboard Overview
The MCC dashboard provides a snapshot of all linked accounts, including total spend, clicks, impressions, and conversions — all in one place for quick insights.
🔹 Managing Multiple Client Accounts
Switch easily between individual accounts without logging out. You can also filter and group accounts to focus on specific clients or campaigns.
🔹 Accessing Reports and Performance Metrics
Generate reports that show performance by account or aggregate data across all accounts. Customize metrics to monitor ROI, CTR, CPC, and other KPIs critical for your business.
🔹 Overview of the Dashboard
The Google Ads MCC dashboard offers a centralized view where you can quickly monitor key metrics across all linked accounts, including:
• Total spend and budget utilization
• Conversions and campaign performance
• Real-time alerts for issues like disapproved ads or budget limits
This unified interface helps you stay on top of your campaigns without switching between individual accounts.
🔹 Managing Multiple Clients Easily
With a Google Ads Manager Account, you can effortlessly switch between different client accounts without logging out. This seamless access allows you to:
• Assign and manage user permissions for team members or clients on specific accounts
• Monitor campaign results and performance metrics in real time across all accounts
• Streamline communication and reporting by managing everything from one place
This ease of management makes MCC ideal for agencies and professionals handling multiple clients.
🔹 Reporting & Performance Monitoring
Google Ads MCC lets you generate detailed reports either for individual accounts or across all linked accounts. You can track important metrics such as:
• Click-Through Rate (CTR) to measure ad engagement
• Cost Per Click (CPC) to monitor spending efficiency
• Conversions to evaluate campaign effectiveness
Customizable reporting helps you identify trends, optimize campaigns, and make data-driven decisions — all from one centralized dashboard.
✅ Best Practices for Managing a Google Ads MCC
Managing multiple accounts efficiently requires organization and strategy. Here are key best practices to get the most from your Google Ads Manager Account:
🔹 Organize Accounts Logically
Group accounts by client, region, or campaign type. Use clear naming conventions to avoid confusion and improve navigation.
🔹 Set Up Alerts and Notifications
Enable custom alerts for budget limits, disapproved ads, or performance dips to stay proactive and resolve issues quickly.
🔹 Use Bulk Actions and Shared Budgets
Save time by applying changes across multiple accounts or campaigns simultaneously. Shared budgets help optimize spending efficiently.
🔹 Regularly Review Access Permissions
Audit user access to ensure only authorized team members and clients have the right permissions for each account.
🔹 Structure Your Client Accounts Logically
To keep your Google Ads MCC organized and easy to navigate, it is important to:
• Use clear naming conventions for accounts and campaigns, such as including client names or regions in titles.
• Group accounts into folders based on client, project type, or geographic location for quicker access.
• Set appropriate access permissions for team members and clients, limiting control where necessary to maintain security.
A well-structured MCC saves time and reduces errors when managing multiple accounts.
🔹 Set Up Alerts & Custom Rules
Stay on top of your campaigns by configuring real-time alerts and custom rules within your Google Ads MCC account. This helps you:
• Receive immediate notifications for high spend or budget overruns
• Be alerted when ads are disapproved or campaigns face policy issues
• Monitor performance drops like declining click-through rates or conversions
By proactively tracking these metrics, you can quickly address problems and optimize campaigns to maintain efficiency.
🔹 Time-Saving Tips
Maximize your efficiency managing multiple accounts in Google Ads MCC by using these features:
• Bulk Actions: Apply changes like bid adjustments, ad edits, or pause/resume campaigns across multiple accounts or campaigns at once.
• Shared Budgets: Allocate a single budget across several campaigns or accounts to optimize spending and reduce manual adjustments.
• Automated Scripts: Use Google Ads scripts to automate routine tasks such as pausing low-performing ads, sending performance alerts, or adjusting bids based on specific conditions.
These tools help save time and reduce manual effort, allowing you to focus on strategy and growth.
💬 Frequently Asked Questions
Q1: Can I use an MCC to control access to individual accounts?
Yes, a Google Ads Manager Account (MCC) lets you manage user access permissions on linked accounts. You can grant different levels of access—such as admin, standard, or read-only—on each individual account directly from the MCC. This allows you to control who can view, edit, or manage specific accounts while maintaining centralized oversight.
Q2: Can I consolidate billing in an MCC?
Yes, Google Ads Manager Accounts offer consolidated billing options. This means you can receive a single invoice for multiple linked accounts, simplifying payment management—especially useful for agencies or businesses managing numerous client accounts. However, consolidated billing availability depends on your country and account settings.
Q3: Is it easy to switch between accounts in MCC?
Absolutely! The MCC dashboard allows you to switch seamlessly between all linked Google Ads accounts with just a few clicks—no need to log out and back in. This streamlined navigation makes managing multiple campaigns faster and more efficient.
Q4: How secure is an MCC account?
A Google Ads Manager Account (MCC) is highly secure. Each linked Google Ads account retains its own individual settings, billing info, and data. The MCC simply provides centralized access without compromising account-level security. Additionally, you can control user permissions carefully, granting access only to trusted team members with appropriate roles.
🎯 Final Thoughts — Should You Use a Google Ads Manager Account?
If you manage multiple Google Ads accounts—whether for clients, brands, or departments—a Google Ads Manager Account (MCC) is a game-changer. It simplifies campaign management by centralizing access, reporting, billing, and user permissions under one roof.
From agencies juggling dozens or even thousands of accounts to freelancers handling multiple clients, MCC offers scalability, efficiency, and better control.
If you are ready to streamline your advertising workflow and boost productivity, setting up an MCC should be your next step.
✅ Optional CTA Block
Struggling to set up or optimize your Google Ads Manager Account (MCC)?
Get expert support from India-based Google Ads specialists —
Start managing multiple accounts effortlessly and maximize your campaign success today!
📌 Thank you!
Follow Finance (AZAD Architects, Barnala) for practical tips from an architect, blogger, technical expert, and financer's lens.
Finance (Azad Architects, Barnala)
